Communication for Social Change by Patrick Gossage

New Training: Effective Communication for Social Change


You are a leader in an NGO whose work benefits the community, or are a person deeply committed to community advocacy to enhance social justice. Your clients and colleagues know about the good work you do. But does your larger community, including potential donors and supporters? Do they have a clear idea of your vision, mission, and accomplishments? Does your story move them to action?


To improve your ability to communicate effectively with key audiences, the Institute will now offer small customized working sessions with one of Canada’s veteran media relations and presentation trainers to sharpen your message and its delivery, and to effectively access the many vehicles you can use to get you better known in the community, and achieve the changes and the results you desire.


Offered by

Patrick Gossage, a veteran Communications and political professional will lead the sessions with Olivia Chow. Gossage knows the NGO world through over ten years working with the Toronto social service agency Dixon Hall. He was Pierre Trudeau’s Press Secretary and served in Washington directing PR in the US for Canada. He is now retired from Media Profile, a successful PR agency he founded in 1985.


Gossage has written speeches and done media and presentation training for a who’s who of Canadian business executives, as well as the Prime Minister and several Premiers and Cabinet Ministers. He appears regularly on CBC, CTV, 640 radio and CP24 as a political commentator. He has taught public relations at both Seneca and Humber Colleges. He is currently on the Speakers Bureau of the United Way.


Sign up to learn when Patrick’s Trainings are offered at



1. Introductory course on communications for social change.

a. Overview on the importance of a convincing message and vehicles for your message.

b. Delivery and presentation of your message.

Two hours session with small group break-out and practices.



2. Customized communication group seminars for organizations actively engaged in social change.


a. A fully interactive strategic analysis of organization/campaign key messages, review of target audiences, and vehicles to reach them.

b. Ensure your story and your message are appealing to media.

c. Media interview techniques and mock interviews.


Note: seminar leaders will be fully briefed on your issues, materials, speeches and media presence prior to the session.

3.5 hours with refreshment breaks

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The Institute for Change Leaders is a Canadian registered charity that can issue official donation receipts (no. 763310679 RR 0001). ICL is brought to you by the Faculty of Community Services at Toronto Metropolitan University.

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