Effective Lobbying and Deep Canvassing Training Series

Tickets Purchase tickets : $50.00 CAD
This course has already taken place.

Do you have a desire to step up and fight for a better, fairer, more just world?

Join us for the following two webinars on Effective Lobbying and Deep Canvassing, both presented by Olivia Chow and the Institute for Change Leaders in partnership with the Sustainability Network. You can register at this link.

Dates: March 31 from 1:00-2:00 PM EST and April 7 from 1:00-2:00 PM EST

Cost: $50 for both sessions

Effectively Lobbying your Elected Representatives

March 31 from 1:00-2:00 PM EST

Join us to learn:

-    The difference between strategy and tactics
-    How to challenge the belief that knowledge equals action
-    Ways to track down power
-    Clarify the goal you want to accomplish in your lobbying efforts
-    Contact your MPP or MLA  (or other elected representatives) to get a response and a meeting
-    Prep for the meeting, who and what to bring. Define what is an effective “ask”.
-    Conduct the meeting and follow up.

Deep Canvassing Training

April 7 from 1:00-2:00 PM EST

Join us to learn:

-    The difference between traditional and deep canvassing.
-    The best practices when it comes to canvassing, especially around an issue during an election.
-    Deep canvases are candid, two-way conversations where you ask people to share their relevant, emotionally significant experiences and reflect on them aloud.

In 2020 in the American election, 37,000 volunteers held more than 290,000 phone conversations in swing states and Georgia. These canvassers moved voters by more than 48 percent. In Georgia, the persuasion rate was more than 58 percent.

Registration for the series (2 webinars) is $50 and each session will be held on Zoom Meetings with cameras enabled and with all the interactivity we can muster (breakouts, polls, discussion). All registrants will be provided with a link to the recordings and the presentation slides following the April 7th webinar.

Presented by:


For over thirty years, Olivia Chow has been an effective and well-known public figure, serving in Toronto’s municipal politics and on the national stage as a Canadian Member of Parliament. In 2015, Olivia Chow established the Institute for Change Leaders at X (Ryerson) University. Since then, Olivia and her team of 40+ trainers have taught community and political organizing to over 8000 organizers.

Olivia Chow has thirteen years of teaching experience and two certificates from Harvard Kennedy School Executive Education. She is the author of the best selling memoir “My Journey”.

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The Institute for Change Leaders is a Canadian registered charity that can issue official donation receipts (no. 763310679 RR 0001). ICL is brought to you by the Faculty of Community Services at Toronto Metropolitan University.

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