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Overview
The Communicating for Change Certificate Program is a three-part online series, running July 8th - 22nd, that will equip you with the skills you need to reach large audiences, design effective messages to make your issues resonate, mobilize social and political support, interact with the media, and speak with confidence and authority.
The workshops can be taken individually or as a complete series in order to obtain the certificate. Sign up for all three here for a 25% discount, or sign up for individual courses following the links below.
Instructor Brendan Agnew-Iler is a veteran campaigner and strategic communications consultant. He served as press secretary and senior advisor to former Toronto Mayor David Miller and is former Director of Public Affairs at Argyle Public Relationships.
If cost is a barrier, just fill out this short scholarship application survey. We want everyone who wants to join to be able to attend.
ICL Members can attend this series for free! Join us today and you will aslo enjoy deep discounts on future trainings. Your monthly support also allows us to provide pro-bono workshops and subsidies to make our trainings accessible to everyone who needs them. Join ICL as a Member here.
Effective Messaging for Social Change - July 8th, 2020
Overview
The good work done by too many social movements, community groups and NGOs is simply not known outside their base. Too often we keep using the same tools and channels, which limits our impact, recruitment and fundraising. This workshop will provide tools to help identify audiences, messages and the key drivers of behaviour to craft effective and unique campaign strategies and tactics. By focusing our energy – and our message – where it will have the biggest impact our work can take us further.
The course will include presentations, small group work, and coaching.
Expected Outcomes
- Learn how to craft your stories to move your supporters and your community to action.
- Refine your key messages and improve your individual presentation skills.
- Practice strategies to improve your profile and effectiveness.
WHO: Anyone who has a story to tell and want to communicate it more effectively.
WHEN: Wednesday, July 8th, 2020, 11:00am – 1:00pm
WHERE: Online via the Zoom videoconferencing platform
COST: $99
Media Skills for Social Change - July 14th, 2020
Overview
Getting media attention is a goal of most campaigns, but actually talking to reporters can be nerve-wracking. It doesn’t have to be. This workshop will explore the way the media work, how to craft a message that works and how to prepare for an interview.
Using interactive role-playing, coaching and practice, participants will learn how to turn every media contact into a chance to advance their movement.
Expected Outcomes
- Understand how the media work.
- Learn how to prepare for an interview.
- Gain confidence in your ability to tell your story with clarity and impact.
WHO: Anyone interested in learning how to tell their story in-person and answer challenging questions with authenticity and precision.
WHEN: Tuesday, July 14th, 2020, 11:00am – 1:00pm
WHERE: Online via the Zoom videoconferencing platform
COST: $99
Public Speaking for Social Change - July 22nd, 2020
Overview
This workshop to help participants refine their narrative, improve their public speaking skills, and learn strategies to increase their profile and effectiveness. Through coaching and collaboration, participants will learn how to deliver a message with logical, emotional and ethical impact, as well as how to respond to challenging questions with credibility, clarity and consistency.
Expected Outcomes
- Learn to create a narrative that is persuasive and engaging.
- Approach any public speaking occasion with confidence.
- Communicate with assurance and authority
WHO: Anyone interested in learning how to become an effective public speaker
WHEN: Wednesday, July 22nd, 2020, 11:00am – 1:00pm
WHERE: Online via the Zoom videoconferencing platform
COST: $99
